National Graduate Showcase Finalists Star in Fashion Journal
Shining a light on the top fashion graduates in the country, Fashion Journal featured 11 designers part of our National Graduate Showcase x Emporium Melbourne in their…
26 March 2025 | Words by PayPal Melbourne Fashion Festival
Shining a light on the top fashion graduates in the country, Fashion Journal featured 11 designers part of our National Graduate Showcase x Emporium Melbourne in their latest print issue.
After a four-year hiatus, Fashion Journal in print is back! Fashion Journal was the supporting partner of our National Graduate Showcase x Emporium Melbourne and we were thrilled to be involved in their second issue since re-launch with their piece, ‘Honour Roll’. Photographer Jordan Drysdale took the creative wheel and captured the finalists in South Melbourne’s Temperance Hall, home to a contemporary dance company.
Congratulations to our finalists featured: Alannah Walton, Anjali Tulpule, Cuong Nguyen, Ethan Bergersen, Frank Taplin, Indigo Stuart, Joanna Youn, Madeleine Triggs, Marko Plavsic, Suzaan Stander, Wilson Jedd Adams.
And this isn’t new to us. Previously, Fashion Journal has shot our graduate designers pre-Festival which included a front cover moment, like in Issue 194 here. We’re proud to have Fashion Journal as a long-standing media partner of the Festival.
Fashion Journal Issue 196 is free and available in select cafes and stores around metro Melbourne and Sydney. While stocks last. To read the digital edition, head here.
Credit to photographer Jordan Drysdale, photographer's assistants Matthew Stott and Joelle Parisotto, stylist Jade Leung, stylist's assistant Maleka Mitchell, makeup Lara Daly, hair Jami Furlan and Byron Darcy, models Emmanuel and Bridget at People Agency.
Best Beauty and Hair Looks of 2025
Styling beauty and hair is a pivotal element in shaping the overall vibe of the final look you see on the runway. Whether it's sleek and polished or bold and experimental…
18 March 2025 | Words by PayPal Melbourne Fashion Festival
All Festival hair & makeup was led by our official beauty & hair partners Lancôme & L'Oréal Professionnel.
Styling beauty and hair is a pivotal element in shaping the overall vibe of the final look you see on the runway. Whether it's sleek and polished or bold and experimental, these elements go beyond just complementing the garments, they help communicate the narrative of the designer’s collection and reinforce the identity of the brand.
We picked our top three beauty and hair looks from 2025 Festival runways, so you can recreate at home or get a closer look if you missed these details at the runways.
LANCÔME LOOK 1: NATIONAL GRADUATE SHOWCASE X EMPORIUM MELBOURNE
Whimsical and theatrical, the National Graduate Showcase presented a futuristic white powdered eye contrasted with a flicked, winged eyeliner to express the students’ innovative designs, paving the way for the future of Australian fashion.
PRODUCTS USED:
Lancôme Lash Idôle Flutter Mascara
Lancôme Genifique Ultimate Serum
Lancôme Teint Idole Ultra Wear All Day Wear Foundation
Teint Idôle Ultra Wear C.E Skin Transforming Highlighter
L'Absolu Rouge Lip Stick #888 Kind Of Sexy
LANCÔME LOOK 2: BACK IN BLAK RUNWAY
On the Back in Blak Runway curated by Mob in Fashion, the makeup accentuated the models’ features with strong pops of colour on the eyes and stark lip liners, playing into the bold artistry of First Nations designs.
PRODUCTS USED:
Lancôme Lash Idole Flutter Mascara
Lancôme Genifique Ultimate Serum
Lancôme Renergie Triple Serum
Lancôme Teint Idole Ultra Wear All Day Wear Foundation
Teint Idôle Ultra Wear C.E Skin Transforming Highlighter
Teint Idôle Ultra Wear C.E Skin Transforming Bronzer
LANCÔME LOOK 3: BLOCK PARTY RUNWAY X MELBOURNE. EVERY BIT DIFFERENT
An ‘almost’ smokey eye but with a twist. The black shadow looks incomplete, and that’s what made it so edgy for this runway.
PRODUCTS USED:
Lancôme Lash Idôle Flutter Mascara
Lancôme Genifique Ultimate Serum
Lancôme Renergie Triple Serum
Lancôme Teint Idole Ultra Wear All Day Wear Foundation
Teint Idôle Ultra Wear C.E Skin Transforming Highlighter
Hypnose Palette
L’ORÉAL PROFESSIONNEL LOOK 1: NEW AGAIN RUNWAY
Hello extensions! Models rocked extra long hair elasticated throughout, playing into the runway’s purpose of reworking or repurposing an existing item and making it new.
PRODUCTS USED:
L’Oréal Professionnel Metal Detox Shampoo
L’Oréal Professionnel Metal Detox Mask
L’Oréal Professionnel Metal Detox Leave in Cream
L’Oréal Professionnel Metal Detox Oil
L’Oréal Professionnel Metal Detox Pre-Shampoo
L’ORÉAL PROFESSIONNEL LOOK 2: GRAND SHOWCASE: STEVEN KHALIL
Hair was pulled back into a chic bun or ponytail to make the glamorous ballgowns and embellished necklines shine on their own.
PRODUCTS USED:
L’Oréal Professionnel Metal Detox Shampoo
L’Oréal Professionnel Metal Detox Mask
L’Oréal Professionnel Metal Detox Leave in Cream
L’Oréal Professionnel Metal Detox Oil
L’Oréal Professionnel Metal Detox Pre-Shampoo
L’ORÉAL PROFESSIONNEL LOOK 3: NATIONAL DESIGNER AWARD X DAVID JONES
Loose hair strands pulled to the front of the model’s faces gave a messy, I-just-got-of-bed-but-still-look-cool type look.
PRODUCTS USED:
L’Oréal Professionnel Metal Detox Shampoo
L’Oréal Professionnel Metal Detox Mask
L’Oréal Professionnel Metal Detox Leave in Cream
L’Oréal Professionnel Metal Detox Oil
L’Oréal Professionnel Metal Detox Pre-Shampoo
Best Street Style of 2025
Thousands of people made their way through our Fashion Forecourt supported by City of Melbourne with unmatched creativity. No one hid from their version of self-expression. We saw lots of lace, ties, denim, DIY pieces…
Words by PayPal Melbourne Fashion Festival
The sun was pumping during our Premium Runway week, but that didn’t stop our Festival community from bringing their style A-game every single day.
Thousands of people with unmatched creativity made their way through our Fashion Forecourt supported by City of Melbourne, located directly outside the Royal Exhibition Building at the official Home of the Festival. No one hid from their version of self-expression. We saw lots of lace, ties, denim, DIY pieces, clashing patterns, and the full embrace of colour and maximalism.
Compiled for your viewing pleasure below is some of the best street style at PayPal Melbourne Fashion Festival. See if you can spot yourself or someone you know.
Huge thank you to our street style photographers for the week: Ben Dowd, Dan Castano, Liana Hardy, Liz Sunshine and Suleiman Thomas.
Amy Lawrance Crowned Winner of National Designer Award x David Jones
Amy Lawrance was announced winner of the 29th National Designer Award x David Jones, supported by Australia Post, live on our Premium Runway…
5 March 2025 | Words by PayPal Melbourne Fashion Festival
On Tuesday 4 March, Amy Lawrance was announced winner of the 29th National Designer Award x David Jones, supported by Australia Post, live on our Premium Runway.
For the first time in the Festival’s history, the award was presented during the Premium Runway Series at the Royal Exhibition Building, with 1,500 ticket holders witnessing the future of fashion being crowned.
All the finalists included Alix Higgins, All is a Gentle Spring, Amy Lawrance, Boteh, Christopher Hrysanidis, Hyph-n, Jude, Liandra, Lovaan Studios, Madre Natura.
The National Designer Award x David Jones acts as a platform for emerging fashion talent in their first eight years of business to take their brand to the next level through opportunities for critical exposure, networking and growth.
Saskia Baur-Schmid of Hyph-n was awarded the Honourable Mention for Sustainability and Anna Pipkorn of Lovaan took out the People’s Choice Award, voted on by the general public.
See winner of the 2025 National Designer Award Amy Lawrance’s work on her website and Instagram.
AMY LAWRANCE
SASKIA BAUR-SCHMID OF HYPH-N
ANNA PIPKORN OF LOVAAN
Want to Get Snapped by Street Style Photographers? Make Sure You Do These Three Things
Have you ever scrolled through fashion festival street-style photos and wondered how the same people keep…
28 February 2025 | Words by Charlotte Wilkes
Three of Australia’s leading creatives give their inside tips on how to stand out at PayPal Melbourne Fashion Festival.
Have you ever scrolled through fashion festival street-style photos and wondered how the same people keep getting photographed? Or spotted a standout outfit and thought, Could I pull that off?
The good news: You don’t need to be an influencer or a fashion insider to catch a photographer’s eye at PayPal Melbourne Fashion Festival. But, according to some of Australia’s top street-style photographers and interviewers, it does take a mix of bold choices, smart styling, and the right attitude.
Afterpay Australian Fashion Week 2022. Taken by Karen Woo
2023 London Fashion Week. Taken by Liana Hardy
ONE: Be Bold and Creative
”People are more creative than ever.” – Karen Woo, Photographer
Karen Woo, who has been a street style photographer since 2014, says creativity is at an all-time high.
“Fashion Festival street style is about standing out and being noticed by photographers, but everyday street style is authentic and spontaneous. That’s what makes it so exciting.”
Liana Hardy, another top street-style photographer, agrees that bold, unconventional looks make an impact, especially ones influenced by global fashion trends.
According to Hardy, Japanese and K-drama-inspired fashion has taken over the city.
"[Australians] love traveling there, so a lot of Japanese designers have really embraced it and appreciated the fact that we wear their labels," she says.
Of course, Melbourne’s famously unpredictable weather also plays a huge role in shaping its fashion culture. Locals have mastered the art of layering, making multi-seasonal pieces a staple.
“People here dress for all seasons. Melbourne fashion blends practicality with creativity,” Hardy says.
For fashion interviewer Olga Pokrovskaya, it’s all about balance.
“It’s about being relaxed but adding a personal touch that makes the outfit unique and different.”
TWO: Do Your Research
As PayPal Melbourne Fashion Festival approaches, certain key trends are set to dominate the street-style scene. These are just a few of the standout styles to watch.
Caption: 2023 Paris Fashion Week. Taken by Liana Hardy.
Oversized tailoring is making a statement, with masculine suiting emerging as a festival favorite, especially when paired with bold accessories for a modern edge.
“The bolder, the better. It’s a moment to celebrate unconventional shapes,” says Hardy.
Designers like Junya Watanabe and Comme des Garçons are major influences on this trend, pushing the boundaries of structured fashion.
2023 London Fashion Week. Taken by Liana Hardy
Street style in Melbourne. Taken by Olga Pokrovskaya
Transparent Looks
Sheer, daring outfits are having a moment, exuding confidence and artistic expression.
“You can be really bold. And I love that they can pull it off, it’s inspiring,” says Woo.
Monochrome Looks
Sleek, single-tone outfits are taking center stage.
“It could be all black, but different textures make it look so cool. Like, let’s say cotton, then leather, then some fur,” says Pokrovskaya.
Fur Accents
Faux fur is a bold statement, appearing in unexpected details like pants, skirts, and accessories.
“I love fur, not real fur, obviously. But when it’s used in unpredictable ways, like pants made of fur or skirts with fur trim, it’s really cool,” Pokrovskaya adds.
Street style in Melbourne. Taken by Olga Pokrovskaya
2023 Paris Fashion Week. Taken by Liana Hardy
Melbourne Fashion Week 2024. Taken by Karen Woo
Afterpay Australian Fashion Week 2022. Taken by Karen Woo
THREE: The Attitude That Gets You Noticed
Beyond the clothes, it’s the attitude that truly stands out in photos. Some of the most memorable street-style icons embrace fashion fearlessly, like Charlene Davies.
“I love her attitude. She's so energetic and so thoughtful in her outfits. You’re like, wow, that’s something I wouldn’t wear. It’s really crazy, but it’s her. Her thought process comes through in her outfits, she doesn’t care what people think. She makes a statement and tells a story,” Woo says.
At Australian Fashion Week in Sydney, Davies took street style to another level with one unforgettable look.
“She wore a table with croissants! So bizarre, but I loved it,” Woo recalls.
But most of all, “just have fun with it. Fashion Week is your playground”, says Hardy.
Sewing Revival: Learn the Art of Mending with Sue Maree
When I was ten years old, my grandma would sew missing buttons back onto my shirts and work on my oversized high school uniform to fit me properly…
28 February 2025 | Words by Mary-Ann McCall
When I was ten years old, my grandma would sew missing buttons back onto my shirts and work on my oversized high school uniform to fit me properly. It was a form of love.
Unfortunately, I was disinterested in her labours. But now that I’m older, I’ve realised how important those basic sewing skills are, and that I still don’t know any of them. Luckily, there’s a fashion revival in our midst, and it starts with a needle and thread.
At this year’s Paypal Melbourne Fashion Festival, Sue Maree, a sustainability and style expert, hosted a workshop: Sewing Revival: Learn the Art of Mending. Her workshop welcomes anyone who feels the basic skills of sewing are lost and wants to reconnect with their clothes and maybe even their family practices. Reviving the art of sewing shows the importance of self-sufficiency, sustainability, and learning to hold on to our fashions forever.
I have a wardrobe of clothes that don’t fit me. I can’t part from them, and I could easily mend them back into my rotation. There were multiple times when my heart was in the right place; I even bought a sewing machine and watched several YouTube videos to teach me the way forward. But something was amiss—I wasn’t connecting to it. My sewing machine still sits unused at my dining table, with nothing to show.
Yet there are sweet, sentimental memories that come with mending clothes.
Sue hears stories like mine of mothers and grandmothers who act as the family’s designated seamstress. Sewing, in a way, can also help connect to family, and her workshops’ attendees tell many stories about generations past as they learn to sew. Sue says. “I like to inspire people, and [give them] another opportunity …to talk about sewin”
To that end, she plans to show her students garments that have been made (using her grandmother’s vintage patterns from the 1940s-1950s!) from the op shop tablecloths she has collected over the years. Hand cotton embroidery pieces from the early 1900s will also be exhibited, showcasing that you can use old textiles to create garments.
“I think my main motivation is to understand how much waste is in the world with fashion,” Sue says. “Environmentally, there’s just huge value in it. ”A quick fix can save a piece of clothing from landfill, extending the life of favourite pieces. Too often, clothing is being thrown out when a simple button repair, for example, could prevent that. Making it her mission to change consumer behaviour, Sue values clothing as “less about buying and more about what you can do with what you have.”
While exploring the circular fashion industry, this workshop offers a hands-on experience in essential sewing techniques, including hemming garments, crafting a pincushion from reclaimed fabrics and having guidance on sewing buttons onto a calico drawstring bag.
Bringing these skills into my own clothing, I’m keeping track of what I can mend myself. A loose hem or a small tear no longer signals the end of a garment’s life but an opportunity to make it last. Oversized dresses can be cinched for a better fit, and shirt buttons can be mended—just as my grandmother did when I was a child. A sewing revival is a step closer to a more sustainable world that I’m eager for my wardrobe to benefitfrom. It’s not just an extension of life for the garments, it’s fashion that is meant to last forever.
Style and Substance: Custom-Made is the Key to Sustainable Style
A new fashion moment is upon us; and the arrival of the 2025 PayPal Melbourne Fashion Festival is here to remind us that custom made tailoring, garments…
28 February 2025 | Words by Farah Amirah
A new fashion moment is upon us; and the arrival of the 2025 PayPal Melbourne Fashion Festival is here to remind us that custom made tailoring, garments made with long life spans, and personal statement dressing is the flavour - where longevity is key.
Melbourne designers Perple and Chilali are recycling fashion and resurrecting deadstock fabrics all in the name of making new garments with a purpose.
This is a sartorial revolution happening in real time - a return to the intimate art of custom-made, where garments are not just clothes, but personal statements crafted with care and conscience.
The relentless churn of fast fashion, with its cheap production and fleeting trends, has left a devastating mark on our planet. The global fashion industry is one of the largest polluters, responsible for around 20% of global wastewater and for contributing over 92 million tonnes of water annually.
Emerging designers looking to make an environment difference is on show during PayPal Melbourne Fashion Festival’s New Again Runway. Melbourne's vibrant fashion scene has always been about individuality, but the demand for slow fashion, original design and sustainable options means labels like Perple and Chilali are luring new audiences their way.
According to Perple designer Huiliana Chandra-Curry, it’s all about repurposing deadstock fabric that would end up in landfill. She is doing what she can to make an environmental difference by breathing new life into existing materials, transforming deadstock fabrics into exquisite wearable art.
"Having worked in the traditional fashion industry, I felt a need to change, particularly after the birth of my child, says Huiliana Chandra-Curry.
"I want to create beautiful, wearable art that can be cherished for life, not just a fleeting trend,” she says. Perple's designs embody the essence of empowered femininity, seamlessly blending delicate androgyny with flowing silhouettes that accentuate the body's curves; crafted from richly textured fabrics, each garment strikes a harmonious balance between elegance and boldness, artfully revealing a hint of skin while maintaining softness and sophistication.
This passion is reflected in the brand's innovative approach, which prioritises deadstock fabrics and an "everything on earth" philosophy. "Why not use what is already here?" she says.
“Each piece is carefully crafted only upon receipt of an order, eliminating the need for inventory and the wasteful practice of impulse buys that end up on the sale rack."
Chandra-Curry says managing customer expectations is a meticulous process, involving in-person fittings at her atelier, multiple Zoom sessions for overseas or interstate customers, and a transparent approach outlined on the brand's website. Her new collection ‘Rain’ can take months to perfect; her slow approach as meticulous as it is designed to last.
Perple
Perple
Chilali By Chi Weller on the other hand, is pushing the boundaries of innovation with his revolutionary approach to upcycling. Chilali’s aesthetic merges reconstructed tailoring with a gritty edge, fusing grunge and punk influences into futuristic garments that challenge traditional silhouettes while exuding an unapologetic boldness.
The brand's recent collaboration with Bryce Dean, is a testament to its commitment to creativity. Together, they push the boundaries of what's possible in biodegradable 3D printing using materials like corn starch, creating accessories, buttons, and embellishments that add an extra layer of meaning to every garment.
"For me, it's not just about creating clothes," says Chi Weller.
"It's about creating a platform for people to express themselves authentically. Sustainable fashion is not just about the environment; it's about empowering people to be their true selves."
Chilali
Chilali
Embracing the custom-made ethos, particularly when utilising sustainably sourced materials, unleashes a plethora of benefits. Imagine clothes that fit you perfectly – a true reflection of your unique silhouette and personal style. These pieces you'll love and wear for years. These aren't just clothes; they become treasured parts of who you are.
The obvious solution for sustainable shopping is to opt for second-hand items, giving pre-loved pieces a new life. However, if new items are a necessity, the next best choice is by choosing custom-made-to-measure or one-off designs. In doing so, you actively contribute to a more conscientious and sustainable fashion paradigm, where things are made thoughtfully, and waste is minimised. It's about investing in pieces that last, both in style and in substance.
It’s time we ditch the fast fashion for a fashionable future.
Don't miss the chance to witness the future of fashion as Perple, Chilali, and other visionary designers like Amy Cottrell, Mutual Muse, Sabatucci, Saigey, Swop, Szn and Toile Studios, redefine style and sustainability at the New Again Runway!
Buy tickets now here.
Get Festival Ready with Lancôme and L’Oréal Professionnel
Need some beauty inspo leading into the Festival? Outfits are one thing, but trying to style your hair and makeup to tie it altogether is another. So let us take the pressure off…
20 February 2025 | Words by PayPal Melbourne Fashion Festival
Need some beauty inspo leading into the Festival? Outfits are one thing, but trying to style your hair and makeup to tie it altogether is another. So let us take the pressure off.
Announcing our official hair and beauty partners L’Oréal Professionnel and Lancôme who are back onboard for 2025. They've kindly shared their must-haves products (which will also be used to create our runway looks).
L’ORÉAL PROFESSIONNEL HAIR DIRECTORS’ PICKS
L’Oréal Professionnel Metal Detox Mask
L’Oréal Professionnel Metal Detox Leave in Cream
L’Oréal Professionnel Metal Detox Oil
LANCÔME BEAUTY DIRECTOR LARA SROKOWSKI'S PICKS
Teint Idôle Ultra Wear C.E Skin Transforming Highlighter
Lancôme Lash Idole Flutter Mascara
Lip Idôle Squalane-12 Butterglow™ #10 Keep It Glowy
Off Duty with Karinda Mutabazi
Karinda is a Melbourne-based stylist and creative director who brought a creative edge to 2024’s National Graduate Showcase x Emporium Melbourne. From being on judging panels to spotlighting…
31 October 2024 | Words by PayPal Melbourne Fashion Festival
Welcome back to ‘Off Duty’ where we get to know the faces behind the Festival – on and off the job.
Karinda is a Melbourne-based stylist and creative director who brought a creative edge to 2024’s National Graduate Showcase x Emporium Melbourne. From being on judging panels to spotlighting emerging talent, she’s been a Festival regular for years and knows the Melbourne style scene like the back of her hand. With a passion for inclusivity and love for Melbourne's unique aesthetic, Karinda is all about creating looks that tell a story and fit everybody. Now, she’s back as a judge for our 2025 National Graduate Showcase x Emporium Melbourne.
How were you involved with PayPal Melbourne Fashion Festival in 2024?
I was fortunate enough to be entrusted with judging and styling the National Graduate Showcase x Emporium Melbourne.
What was your first ever encounter with the Festival?
It’s been years now in an unofficial capacity from back in the early days of the Festival when my bestie was the Sponsorship Manager. More recently though, I have curated panels and events for the Independent Programme and have now styled a runway.
Can you share your favourite moment from the 2024 Festival?
Meeting the student designers for the first time and actually seeing the collections IRL. It was also really magical watching the lighting tech late at night with the Royal Exhibition Building empty and all the buildings lit up.
Provide some insight on judging the National Graduate Showcase x Emporium Melbourne.
It’s such a tough process, there are so many incredible collections that enter. I would say to designers thinking of entering to make sure your photos are really clear! We don’t get long to delve into each submission, so make it easy for us to discover how amazing you are.
Backstage at National Graduate Showcase x Emporium Melbourne in 2024. Photographer: Dan Castano
Designer William Tjong at National Graduate Showcase Runway x Emporium Melbourne in 2024. Photographer: Lucas Dawson
“My advice for aspiring stylists is to listen and collaborate as much as you can. Styling is not really about you, it’s about how you can tell the story of a person, brand and identity through the looks you put together.”
Karinda giving styling tips at Festival Ready Presented by Emporium Melbourne in 2024. Photographer: Ben Dowd
Karinda styling backstage at National Graduate Showcase x Emporium Melbourne in 2024. Photographer: Dan Castano
What do you love most about Melbourne style?
I love that Melbourne style celebrates being unique, is environmentally minded and champions independent makers.
If you had to describe your relationship with fashion in just one word, what would it be
and why?
Consumed…But in the best possible way. It’s a never ending source of inspiration and discovery.
What piece in your wardrobe is currently on high rotation?
A pair of black tailored shorts from Bassike that I got at a consignment store. I need a million pairs of these! Also a pair of Rowland Vision archive ‘Vision C’ sunglasses in a neon green (which is a neutral right? Yeah I feel like neon green is the new black hahaha).
“I’d love to see bigger size diversity offered as the standard. It would also make my life so much easier if there was some standardisation in sizing. These are more systemic changes but we can aim high. We should be striving to create something incredibly beautiful for all bodies.”
If you could only shop from one Victorian fashion brand for the rest of your life, what would it be and why?
Are you serious? This is like asking a chef to only eat one food for the rest of their life. I am the queen of options, I could never commit to just one. Although my forever fave design human is Erik Yvon; for the person, the clothing, and the joy that comes with both.
What's your favourite non-fashion hidden gem to visit in Melbourne?
Food related obviously, but Mademe Sourdough bakery in Mont Albert is insanely good. It’s a family run bakery that's only open Fri-Sun. They have hot cross buns all-year-round and sell fresh sourdough pizza dough with makes the most incredible pizzas. The bread is good too.
What's something most people wouldn't know about you?
I used to be a professional musical theatre performer…it was a long time ago.
Karinda pre-Revelry Runway in 2024. Photographer: Lucas Dawson
Karinda wears Country Road at PayPal Melbourne Fashion Festival 2022
Off Duty with Dan Castano
Shooting for the likes of David Jones, Henne, NGV and Dan Murphy’s, it’s safe to say Dan Castano is a creative Melbourne legend. Dan first picked up a camera at our 2010 Festival and now she’s our go-to for…
27 August 2024 | Words by PayPal Melbourne Fashion Festival
Welcome back to ‘Off Duty’ where we get to know the faces behind the Festival – on and off the job.
Shooting for the likes of David Jones, Henne, NGV and Dan Murphy’s, it’s safe to say Dan Castano is a creative Melbourne legend. Dan first picked up a camera at our 2010 Festival and now she’s our go-to for backstage content. Dan's unique perspective shines through in every shot, so keep reading to learn more about the person behind the lens.
How were you involved with PayPal Melbourne Fashion Festival (PMFF) in 2024?
I’m a photographer and shot all the backstage content every Premium Runway night.
What was your first ever encounter with PMFF?
I went to L’Oreal Melbourne Fashion Festival (as it was called at the time) in 2010 and it was the first time I ever picked up a camera to shoot street style. I turned up with a point-and-shoot Olympus, took two terrible photos from a distance (because I was too scared to get close to anyone), and then left, vowing to come back when I knew what I was doing.
And then I did the following year, and I’ve been to the Festival and photographed it in some capacity ever since.
Can you share your favourite moment from PMFF 2024?
I really loved the closing Block Party Runway x Visit Melbourne. Soo many good local designers doing cool stuff. I literally shopped that runway straight after.
Backstage at National Graduate Showcase Runway x Emporium Melbourne
Backstage at Block Party Runway x Visit Melbourne
“My advice for aspiring photographers is to make the type of work you want to get booked for and start sharing it. If you’re not putting it out there and no one can see it, then they won’t know you can do it.”
Do you have a side hustle? If so, tell us about it.
Not anymore. Ironically, photography used to be my side hustle.
How would you like to see the Victorian fashion industry evolve or innovate in the future?
I’d love to see more organic and meaningful support for the industry across the year, not just during the Festival. From supporting local designers with opportunities to upskill their business acumen to continuing the ‘local fashion’ conversation in the media more regularly. This needs to happen to educate people about the incredible local designers we have around us here in Victoria and be an ongoing, consistent conversation, not a once-a-year thing.
I’d also love to see the continuation of support for our First Nations fashion community through actual job offers across all areas of the industry, not just token placements.
If you had to describe your relationship with fashion in just one word, what would it be and why?
Enduring. I’ve always loved fashion and everything that goes on around it; the beauty, the spectacle of it. I always wanted to be involved with the creation of something beautiful
in the fashion space.
“I love how Melburnians mix and match. Melbourne style to me is all about mixing, whether it be high and low designers or different styles. We are so good at mixing things to create unique looks for ourselves.”
If you could only shop from one Victorian fashion brand for the rest of your life, what would it be and why?
Aside from thermals? My black Neuw jeans and my Lucinda Babi x R. Sport tee. My Tibi joggers have also been getting a thrashing for over a year now too.
What's your favourite non-fashion hidden gem to visit in Melbourne?
Austro Bakery in North Melbourne. They do the most delicious baked goods with an Austrian influence. The coffee scroll is outrageous.
What's something most people wouldn't know about you?
I’m a qualified makeup artist.
Dan wears Lucinda Babi
Dani wears Haulier
Off Duty with Bedi Othow
Bedi Othow wasn’t just the star of our 2024 campaign - she's also a champion for diversity and inclusivity. As the co-founder of DivTal, she’s dedicated to creating culturally safe workplaces…
25 July 2024 | Words by PayPal Melbourne Fashion Festival
Introducing our new series ‘Off Duty’ where we get to know the faces behind the Festival - on and off the job.
Bedi Othow wasn’t just the star of our 2024 campaign - she's also a champion for diversity and inclusivity. As the co-founder of DivTal, she’s dedicated to creating culturally safe workplaces. Since making her debut on our Independent Runway in 2022, Bedi continues to break barriers and redefine what it means to be a model. Whether she’s breaking into dance on the runway or advocating for change, Bedi’s passion and authenticity always shines through. Hear from Bedi who gives us a glimpse into her world, both on and off the job.
How were you involved with PayPal Melbourne Fashion Festival (PMFF) in 2024?
I was in the campaign – ‘the face of PMFF’ eeek! Still feels like a dream. I also walked in a couple of shows this year: Urban Oasis Runway x Fujitsu & Block Party Runway x Visit Melbourne.
What was your first ever encounter with PMFF?
PMFF 2022, I walked in my first runway as part of the Independent Programme at Collingwood Yards and stole the show wearing a red Yokhana dress.
“The amazing designer approached me after and thanked me for bringing his design to life. I mean, what a moment and look how far has Yokhana come now.
“My favourite moment from this year’s Festival is when I got to break out into a dance move on the runway in the closing show. So much fun!”
Do you have a side hustle? If so, tell us about it.
When I’m not gracing the fashion runways or at my 9-5, I’m the proud co-founder of DivTal - my side hustle. DivTal is a HR consulting and training firm that supports organisations in cultivating diverse, inclusive and culturally safe workplaces.
How would you like to see the Victorian fashion industry evolve or innovate in the future?
More and more diversity...designers, models, stylists. I think for the fashion industry to evolve and keep up with consumer and market trends, it needs to inject more creativity and expression. To put it simply, the fashion industry won’t get far without diversifying, challenging the status quo and embracing difference.
Let’s not forget that embracing difference will also require a purposeful focus on ensuring there is a safe and inclusive environment to allow diversity to thrive and slay.
“As a curve fashion model, always remember to own your uniqueness and be confident in who you are and what you bring to the fashion world.”
What do you love most about Melbourne style?
Love our street style and no one rocks a black-on-black fit better than us Melburnians!'“
If you had to describe your relationship with fashion in just one word, what would it be and why?
Expressive or DNA – fashion has always been an essential part of how I express my confidence and self-love. I may forget to do a lot of things but being fashionable is ingrained in who I am and how I like to show up in spaces. I think I enjoy breaking the stereotypes and assumption that society may have about curvy women being fashionable and then slaying outfits.
Bedi wears Amber Days on Urban Oasis Runway x Fujitsu
Bedi wears Homie on Block Party Runway x Visit Melbourne
“My black pleather trench coat is currently on high rotation...so Melburnian of me, no shame.”
Bedi wears Yokhana on the Independent Runway (2022)
Bedi wears Erik Yvon
If you could only shop from one Victorian fashion brand for the rest of your life, what would it be and why?
I like Erik Yvon and Yokhana as I’ve worn their amazing designs on runways and at shoots. Their designs always look fierce and extenuate my curves.
What's your favourite non-fashion hidden gem to visit in Melbourne?
I love to go to Migrant Coffee in West Footscray - such a cute and hidden gem.
What's something most people wouldn't know about you?
I never learnt how to ride a bike...is it too late to learn? Or that I’m obsessed with reality TV shows.
Inside Our First Nations Pathways Programme
For the third year in a row, leading property and design firms, Architectus, MPA and Slattery, have come together as a consortium to fund our First Nations…
11 July 2024 | Words by PayPal Melbourne Fashion Festival
For the third year in a row, leading property and design firms, Architectus, MPA and Slattery, have come together as a consortium to fund our First Nations Pathways Programme in collaboration with Mob in Fashion, supporting First Nations talent in the fashion industry.
The First Nations Pathways Programme equips First Nations creatives and event professionals with learning and training placements, networking and relationship-building opportunities, and pathways to paid work and scholarships at PayPal Melbourne Fashion Festival, in collaboration with Mob in Fashion.
In 2024, with the Consortium’s funding support, the Festival expanded the breadth of roles offered by the Programme, and First Nations talent were employed in the following paid positions - media pit photographer, Kyle Archie Knight; behind the scenes photographer, Joshua Howlett; makeup artist, Kahealea Coleman-Wilson; assistant stylists, Grace Evans Craig and Renee Henderson; and front of house, Tarriaki Lee Duncan.
The Festival worked closely with Mob in Fashion, a First Nations owned and led creative agency and programme, on the development and execution of the Programme, as well as sourcing the talent.
Mob in Fashion and the First Nations Pathway Programme also played an important role in the delivery of one of our most exciting Premium Runways, the Emerging Mob in Fashion Runway x Fujitsu. The designer talent lineup for the runway included artists Delvene Cockatoo-Collins, Jasmine Craciun, Lychee Alkira, Yapa Mali; local Naarm designer Corin Corcoran; resort and swimwear labels GALI and Kirrikin; and sustainable jewellery makers Solid Ochre and Wagan Metals.
“Mob In Fashion sincerely values the ongoing support from the Consortium of the First Nations Pathways Programme. Our goal is to offer meaningful industry-level opportunities that will significantly benefit individuals participating in the program. This support directly influences our community members and profoundly impacts the lives and careers of the creatives engaged with the Festival.” - Nathan McGuire, Founder of Mob in Fashion.
“It’s our honor to support and uplift First Nations talent and voices throughout the PayPal Melbourne Fashion Festival, and specifically the First Nations Pathways Programme, alongside Mob in Fashion and the Consortium. We acknowledge, embrace and celebrate the extraordinary First Nations creativity and talent in the Australian fashion industry and are proud to play a part in supporting and facilitating their growth.” - Caroline RalphSmith, CEO of PayPal Melbourne Fashion Festival
The designer talent lineup backstage at Emerging Mob in Fashion Runway x Fujitsu
The Consortium’s ongoing involvement in the Festival and continued support of the First Nations Pathways Programme is testament to their shared commitment to reconciliation and to the development, recognition and celebration of First Nations talent in the design and creative industries. Each firm in the Consortium is committed to Reconciliation Action Plans, with Architectus and Slattery achieving Innovate status and MPA achieving Reflect status.
“It’s wonderful to be able to play a part in recognising First Nations design professionals and the creatives working behind the scenes to deliver a major event which seamlessly merges the worlds of art, fashion, design, and culture.” - Ruth Wilson, Architectus, Principal Clients and Communications
“As a practice we recognise that meaningful change can occur through genuine engagement with people, their work, and their passions.” - Sarah Slattery, Slattery Managing Director
“The 2024 PayPal Melbourne Fashion Festival marks our third year partnering with Architectus and Slattery, awarding bursaries for First Nations creatives and their participation in the event. This solidifies our commitment to the ongoing development of the First Nations Pathways Programme, and the continuation of our support of opportunities for emerging Indigenous creative talent.” - MPA Client Relations Director, Sarah Hogan
This year, the Consortium’s support also expanded to fund the Festival’s Welcome to Country and Smoking Ceremony at the entrance to the Fashion Forecourt supported by City of Melbourne, as well as the inclusion of First Nations entertainers, including 2Joocee, DJ Pgz and sovblkpssy, at the Fashion Forecourt’s live stage.
MEET ONE OF THE PROGRAMME PARTICIPANTS
Hello, World!
Image provided by Grace Evans-Craig
As part of the 2024 Festival, Wiradjuri woman Grace Evans-Craig was an Assistant Stylist at the Emerging Mob in Fashion Runway x Fujitsu.
1. Describe your role working with Mob in Fashion at PayPal Melbourne Fashion Festival 2024.
I was the Assistant Stylist at the Emerging Mob in Fashion Runway x Fujitsu. Fortunately, I got to work around most of the major aspects of the show, from beginning to end. This included castings, fittings, lots of emails and lists! I was lucky to work alongside Mob in Fashion’s incredible team and designers, it was an amazing experience.
2. What new experiences or skills did you gain from working with Mob in Fashion at the Festival?
As the Assistant Stylist for the Emerging Mob in Fashion Runway, I definitely gained new experiences and skills. For example, learning how to communicate with industry professionals and forming leadership skills under the guidance of Mob in Fashion Founder, Nathan McGuire, and Creative Directors, Rhys Ripper and Garth Ernstzen.
3. What was your favourite moment at the Festival?
There’s a photo of Rhys, Garth, Alice and me backstage watching the runway run-through and it captured such a great moment. The models gave it everything and it brought it all to life. We all couldn’t stop cheering and smiling - it was awesome.
4. How has your experience working with Mob in Fashion at the Festival supported your career ambitions?
It’s given me a lot of confidence in my skills that I can apply as I continue my journey. Knowing I have the support of Mob in Fashion is really comforting.
5. What advice do you have for other First Nations talent starting out in the fashion industry?
My advice is to just go for it. If it’s something you want to do or even try – just make it happen. There are so many incredible people and organisations, like Mob in Fashion, who will support you, so all you need to do is take the first step.
BEHIND THE SCENES AT EMERGING MOB IN FASHION RUNWAY x FUJITSU
PayPal Melbourne Fashion Festival, Architectus, MPA and Slattery recognise the First Nations People of Australia and celebrate their continuing cultural practice and Connection to Country. We acknowledge the Traditional Custodians of the land on which we live and work, and we pay our respect to Elders past and present.
Melbourne Museum Hosts Indigenous Fashion Exhibition
From Paris, Taipei to Rockhampton and now Melbourne, the international fashion phenomenon, Piinpi: Contemporary Indigenous Fashion exhibition…
30 May 2024 | Words by PayPal Melbourne Fashion Festival
Photo credit: Bronwyn Kidd and Virginia Dowzer
Piinpi Contemporary Indigenous Fashion
When: Tuesday 28 May - Sunday 17 November
Where: Bunjilaka Aboriginal Cultural Centre, Melbourne Museum, 11 Nicholson St, Carlton VIC
The travelling exhibition has now made its way to Melbourne!
From Paris, Taipei to Rockhampton and now Melbourne, the international fashion phenomenon, Piinpi: Contemporary Indigenous Fashion exhibition is now here. Museums Victoria, our official Festival partner, shines a light on Indigenous art, history and culture through contemporary fashion and design. The exhibition brings together a selection of garments and textiles by First Nations designers and artists from around Australia. Featuring the work of Indigenous artists and designers from the inner city to remote desert art centres, Piinpi highlights the strength and diversity of the rapidly expanding Indigenous fashion and textile industry.
‘Piinpi’ is an expression that Kanichi Thampanyu (First Nations people from the East Cape York Peninsula) use to describe changes in the landscape across time and space. For many First Nations people across Australia, knowledge of the land and seasons is culturally important. While the number of seasons can vary across many First Nations groups, the exhibition is themed around four widely recognised seasons.
Exhibition organised by Bendigo Art Gallery
INSIDE THE COLLECTION
CREDITS
Image 1: Maicie Lalara, Pink dress 2018. Plant dyes, recycled sari silk. Courtesy of the artist and Anindilyakwa Arts. Photographer: Anna Reynolds
Image 2: Legacy Dress by Peggy Griffiths, Delany Griffiths, Anita Churchill, Cathy Ward and Kelly-Anne Drill
Image 3 : Rosabella Ryder, Take me dancing! skirt and top 2019. Silk, wool, cotton. Model: Lekita Malbunka. © Maurice Petrick, Cornelius Ebatarinja, Quincy Stevens, Dennis Brown, Desart and Yarrenyty Arltere
Image 4: Shannon Brett, Femme gem, top, pants and bag, 2020
Image 5: Grace Rosendale (artist), Joash Teo (garment design and construction) , Seedpods dress 2019. Silk organza, elastic, sequinned fabric. Courtesy of the artist, Hopevale Arts and Cultural Centre and Queensland University of Technology. Model: Magnolia Maymuru. Photo: Bronwyn Kidd and Virginia Dowzer
Image 6: Grace Rosendale, Seedpods Top and Pant 2019. Linen. Courtesy of the artist Hopevale Arts and Cultural Centre and Queensland University of Technology. Model Magnolia Maymuru. Photo: Bronwyn Kidd and Virginia Dowzer
Meet Our 2024 National Designer Award Finalists
For its 28th year, the National Designer Award presented by David Jones celebrated the creativity and excellence of Australian fashion designers in their…
23 May 2024 | Words by PayPal Melbourne Fashion Festival
For its 28th year, the National Designer Award presented by David Jones celebrated the creativity and excellence of Australian fashion designers in their first five years of business.
Past winners include some of the biggest names in Australian fashion such as Christopher Esber, Dion Lee, Romance Was Born, Alémais, P.E. Nation, Toni Maticevski and Strateas Carlucci. As Australia’s most established and prestigious fashion award program, the National Designer Award highlights the future of Australian fashion, providing finalists with opportunities for mentorship, networking and critical industry exposure.
Finalists and one winner were chosen by a panel of esteemed industry judges and the winner was the designer who best demonstrated vision and cohesion in creativity and design; adherence to high quality manufacturing standards; high attention to detail; strong business acumen; and a genuine commitment to to addressing environmental and social impact.
In recognition of the industry's pressing need for positive change, one deserving finalist was awarded with the Honourable Mention for Sustainability in acknowledgement of their dedication to sustainability, clear in both their product and overall business ethos. In addition, a People’s Choice Award also allowed fashion enthusiasts and consumers to get involved by submitting an online vote for their favourite finalist.
Special thanks to our esteemed judges PayPal Melbourne Fashion Festival CEO, Caroline Ralphsmith; David Jones General Manager of Womenswear, Bridget Veals; David Jones General Manager of Menswear, Chris Wilson; Style Editor of Sydney Morning Herald & The Age, Damien Woolnough; Ngali Founder & Designer, Deni Fransisco; Alemais Founder & Designer, Lesleigh Jermanus; and Sustainable Fashion Expert, Lucianne Tonti.
See below for an insight into our 2024 winners and finalists.
HAULIER: WINNER OF NATIONAL DESIGNER AWARD
Jeremy Hershan, founder of HAULIER
HAULIER goods are designed to live a full life and will be all the better for their experiences. Established in Sydney in 2020 and crafted in Europe to the highest standards from materials of superior quality, HAULIER makes timeless goods that endure. Its founder, Jeremy Hershan, draws on a career designing for the world’s top luxury and legacy brands. He takes cues from the glory days of travel, his dual Australian and European heritage and the lasting fashions of the past to create contemporary heirlooms using traditional manufacturing techniques.
IORDANES SPYRIDON GOGOS: WINNER OF HONOURABLE MENTION OF SUSTAINABILITY
Jordan Gogos, founder of Iordanes Spyridon Gogos
Iordanes Spyridon Gogos is a circular brand - continually striving to produce sustainable outcomes in their design processes. The brand currently has a ‘zero’ waste process of reusing wastage through compression techniques, investing in specialised machinery that furthers their commitment to sustainable processes.
CLEA: WINNER OF PEOPLE’S CHOICE
Natasha Gordon, founder of CLEA
Founded in 2021, by designer Natasha Gordon, Clea is a premium womenswear label, distinguished by an appreciation for exceptional quality, cut and finish. Designed to be cherished, classic silhouettes and wardrobe staples are reimagined with a modern approach. Embracing an aesthetic which proposes a fresh balance of opposing elements – masculine and feminine, textural and clean, strength and softness, intricate and minimal. With meticulous attention to detail and carefully considered creation, each garment is designed with enduring elements and longevity at its core.
ALIX HIGGINS
Alix Higgins, founder of Alix Higgins
Alix Higgins is a fashion designer from Sydney. After studying in Paris and working with Marine Serre, Alix returned to his hometown to start his label in 2021. The brand focuses on imbuing everyday pieces with magic, poetry, a love letter to the internet, and to a future commerciality. The brand is produced in Sydney, Australia, and stocked in independent boutiques worldwide. Alix Higgins was awarded ‘Emerging Designer of the Year’ 2023 by the Australian Fashion Laureate, and is also a proud member of the Australian Fashion Council's Fashion Trademark, a group of brands producing in Australia with shared values.
IKUNTJI ARTISTS
We are Ikuntji Artists, a not-for-profit, Aboriginal art centre. We are based in the remote Aboriginal community of Ikuntji (Haasts Bluff) in the Northern Territory with a total population of 150 people.
The art centre was established in 1992 as the first Indigenous art centre in the Western Desert by women and for women. Printmaking has been a part of our history, starting with screen-printing t-shirts. The return to our roots in the past six years has been crucial to the strength of the development. Our art centre is about the intergenerational transfer of knowledge from our elders to our emerging artists. It is an inclusive space, in which experimentation and innovation within our own knowledge systems are fostered. Art-making is a meaningful way to create income and employment as it is based on culture, knowledge and skills. Our art centre creates employment and career opportunities for all of its 45 members.
Ikuntji designs have become a trademark of innovation and sustainability. Our textiles inspire makers around the world to be innovative and create bespoke wearable art.
THDR
Timothy Aquino, founder of THDR
THEODORE is an Australian menswear brand that utilises artificial intelligence and emerging technology to redefine the fashion landscape. Our mission is to revolutionise consumer interactions with fashion by utilising a personalised made-to-measure model that transcends standardised sizing and increases sustainability.
At the heart of our revolution is the Pocket Tailor App, integrating AI to ensure the perfect fit, complemented by 'WaveWear' NFC tags that bridge the physical and digital realms. THEODORE has disrupted & redefined luxury designer menswear in Australia inviting you to explore a new era where technology meets timeless style in every tailored piece.
Our Favourite Looks From Family Runway Presented By Kmart
Returning for their second year at the Royal Exhibition Building, Family Day presented by Kmart can be described in one word…
29 April 2024 | Words by PayPal Melbourne Fashion Festival
Returning for their second year at the Royal Exhibition Building, Family Day presented by Kmart can be described in one word: joyous.
With interactive activations, activities and a runway, Kmart created a memorable day for all. On Saturday 9 March, guests were invited to have their picture taken on the media wall and walk the funway ahead of the main show, which included flash dances in the middle of the runway and not to mention, everyone went home with a goody bag. The Family Runway presented by Kmart had everyone up on their feet as a brass marching band emerged from the audience and dancers of all ages caused a wave of smiles and excitement - to put it simply, it was a party.
The runway showed some of the latest styles and trends fit for the whole family. Whether you are looking for the latest viral product on TikTok, a new activewear look for brunch, working in the office or looking for your next go-to outfit, Kmart has got you covered. The runway included a line up of Buy Now, Wear Now items alongside a sneak peek of never-seen-before pieces developed locally by Kmart’s in-house design, product and buying teams.
WOMENSWEAR
Kmart featured some of the latest trends combined with classic, timeless pieces. From feminine, soft suiting, denim staples and a-line cut dresses to sheer edgy tops, cropped leather bomber jackets and colourful activewear, Kmart is your style catalyst.
LOW AND MID-RISE
Kmart’s womenswear showed that low-rise waist-bands are here to stay, as models were seen sporting pleated skirts and fitted trousers - perfect for dressing up or down.
EVERYDAY DENIM
Everyone loves good-quality denim pieces and Kmart is no exception to the rule, providing options of denim dresses, matching skirt and jacket sets as well as the perfect denim coat…and lets not forget, the trench which went viral on TikTok immediately after the show.
MENSWEAR
Menswear strutted elevated styles that are transeasonal blending comfort with everyday layering essentials that can be dressed up or down for any occassion. As the models walked with confidence and beaming smiles, they proved that Kmart’s runway is about friendship and uplifting one another.
THE EVERYDAY JACKET
Kmart showed an array of jacket and coat options for menswear for cooler days. From fleece to linen, there are many offerings for all kinds of occasions and personal style.
SPORTSWEAR FOR EVERYDAY
We saw a wide range of courtside inspired gear that can be worn on a casual day or for hitting the gym. As the dancers made their way down the runway, Kmart proves that you can look cool and be comfortable while exercising.
KIDSWEAR
The runway would not be complete without the cutest kidswear collection yet! These rising stars commanded the runway as they rocked all the colours of the rainbow with a stellar attitude. The girls delivered preppy 90s style while the boys rocked relaxed, sporty silhouettes.
DISCOVER MORE KMART LOOKS
Haulier Takes Home the 2024 National Designer Award Presented by David Jones
The National Designer Awards (NDA) is an annual and highly coveted event held by leading Australian…
9 April 2024 | Words by PayPal Melbourne Fashion Festival
We’re pleased to announce the winner of the National Designer Awards is Jeremy Hershan of HAULIER!
Introducing the National Designer Awards finalists for the 28th year: Alix Higgins, Ikuntji Artists and THDR by Timothy Aquino, Nastasha Gordon of Clea, Jordan Gogos of Iordanes Spyridon Gogos and finally Jeremy Hershan of HAULIER. As the winner, Jeremy’s prize included $130,000 in prize money and his brand HAULIER stocked at David Jones.
The National Designer Awards (NDA) is an annual and highly coveted event presented by leading Australian premium department store, David Jones. These awards are pivotal in developing and nurturing emerging Australian designers. Other honourable mentions went to Jordan Gogos of Ioardanes Spyrigdon Gogos for the brand’s sustainability efforts and Natasha Gordon won the People’s Choice award for brand, CLEA.
This year’s panel consisted of Caroline (Ralph) Ralphsmith, Chris Wilson and Lucianne Tonti who carefully selected the the best brands based off of a criterion including creative vision, quality of manufacturing, detail, business planning and sustainability concerns.
Past winners of the National Designer Awards are the likes of Dion Lee, Alèmais, Yeojin Bae, P.E Nation and STRATEAS.CARLUCCI. Now presenting the National Designer Award for the eighth consecutive year, David Jones is committed to providing a platform and supporting the next generation of Australian designer talent.
Winner: Jeremy Hershan of HAULIER
Looking for your next European holiday outfit? Well, look no further than HAULIER. Jeremy Hershan draws inspiration from travel stories and his dual citizenship between Australia and Europe. From utility tote bags, breathable shirting and gift cards shaped in the style of passports, you’ll feel like you’re on an endless holiday when wearing one of Jeremy’s designs. After beginning HAULIER in 2020 in Sydney, his brand has quickly gained traction for its unique and refined brand vision of timeless, elevated, everyday items.
Visit HAULIER here.
Jordan Gogos of IORDANES SPYRIDON GOGOS
Jordan Gogos takes staple items such as suiting, vests, trousers, dresses and more to then turn them into psychedelic, cutting edge design using a ‘zero’ waste policy at Iordanes Spyridon Gogos. Jordan was also featured at our Fashion Film Awards with Powerhouse X Jordan Gogos, directed by Sophie Georgiou, plus showcased his newest collection at Block Party Runway x Visit Melbourne - the final show of our 2024 Premium Runway series.
Jordan was awarded a $10,000 cash prize and bespoke mentorship program led by David Jones for achieving the Honourable Mention for Sustainability. Ioardanes Spyridon Gogos is a vegan, Sydney designed and made brand focussed on using compression techniques to avoid waste in the production process.
Visit Iordanes Spyridon Gogos here.
Natasha Gordon of CLEA
With sleek but bold styles, it is no surprise that Natasha Gordon took home the People’s Choice award for CLEA’s - a premium and diverse womenswear collection. CLEA was founded in 2021 and is a Melbourne-based label known for creating contrast through a blend of unique design elements. CLEA displayed an array of refined details including appliques, blouson sleeves, soft fabrics and lustrous cuts, blending traditional masculine and feminine styles together to create a modern wardrobe.
Visit CLEA here.
Thank you to all our finalists, judges and David Jones for their ongoing support of this prestigious award that is the pinnacle of the festival’s Industry Development Programme, and was created to support and grow emerging local talent on a national and international stage.
Culture, Sustainability, Innovation: A Highlight Of Independent Runways
PayPal Melbourne Fashion Festival hosts a wide range of independent events, from workshops, to talks…
8 April 2024 | Words by PayPal Melbourne Fashion Festival
The Festival is not only about celebrating Australia’s well-known and loved designers, but also creating space for the up and coming in the fashion industry.
We host a wide range of independent events, from workshops, to talks, exhibitions and runways every year. Earlier last month, a few runways caught our eye - the Global Indigenous Runway represented First Nations designers creating a visual performance, blending textiles and culture. The RMIT cohort held their runway ‘Revive and Thrive’, which combined elegance and sustainability, exploring the beauty of the natural world. Plus, we saw the LCI graduates put forward a contemporary and experimental design runway with new and exciting ideas, pushing the barriers of fashion.
GLOBAL INDIGENOUS RUNWAY
Global Indigenous Runway, hosted at the Melbourne Museum, presented a show-stopping selection of First Nations artistry on the runway, telling the stories and leaving a lasting impact on the Melbourne community and beyond. The Global Indigenous Runway put forward the a powerful vision of cultural and contemporary design. Featuring traditional print work, beautifully crafted accessories and weaving techniques, this runway was a visual feast celebrating histories and cultural traditions in a modern way.
REVIVE AND THRIVE RUNWAY
RMIT took a special interest in all things nature and sustainable, at their ‘Revive and Thrive’ runway. The combination of fashion while remaining environmentally conscious paves the way for a better future. This runway showed variations of cutting and blending materials together to fuse a carefully curated and conscious design. Painting a picture of what the fashion industry could look like, these students are fashion leaders and cleaning up their eco-footprint as they go.
LCI MELBOURNE
LCI Melbourne’s Fashion and Costume Design Graduates are one of a kind and the runway show was a sight to behold. With unique and cutting edge ideas, LCI pushed the boundaries of fashion and showed that they know what cool is. Using texture, shape, and colour to achieve a non-conformist policy, the designs serve as a form of Pinterest board inspiration, but also a sneak peek into the styles of tomorrow.
Designers And Their Homes
On Friday 8 March, attendees gathered in the intimate setting of the Johnston Collection house in East Melbourne, to hear Dr Peter McNeil deliver an informed, animated and enlightening talk about the intersection…
3 April 2024 | Words by India Curtain
Our homes are our prisons; one finds liberty in their decoration. - Coco Chanel
On Friday 8 March, attendees gathered in the intimate setting of the Johnston Collection house in East Melbourne to hear Dr Peter McNeil delivered an informed, animated and enlightening talk about the intersection of fashion designers and interior design through the ages.
Dr Peter McNiel is an award-winning historian, known for his work surrounding the culture and history of fashion. He was a Professor of Fashion Studies at the Stockholm University, and is currently a Professor of Design History at the University of Technology in Sydney. His research for PayPal Melbourne Fashion Festival is a result of his travels throughout Europe and America, discovering museums and installations that told the story of how fashion designers lived.
With humour, flair and contagious excitement about the subject, Dr McNeil explored the concept of the “house of” iconic designers throughout the ages. Peter took the audience through the homes of iconic names such as Chanel, Dior, Balenciaga and Schiaparelli, exploring the strong relationship between fashion designers, artists and interior designers.
Dr McNiel explained that fashion is a form of mobile performance art, that activates space and interacts with furniture and people. In a similar way, interior decorating is a form of expression in a space where one lives and hosts. Ways of living throughout the ages influenced fashion trends, such as the war-time and hostess eras and the luxe glamour of the early 1900s. He explored the origins of interior decorating as a profession in the 1930’s, which began as a female-dominated field occupied by well-off women.
He showcased the work of Lucile, one of the first designers to showcase clothing in a runway-style setting, as well as the Callot sisters, who are one of the first examples of combining interiors and fashion with draping techniques and languid living styles.
“We could spend a couple of days on Chanel,” said Dr McNiel, noting that he’d love to spend a (possibly painful) dinner with the designer. Chanel’s eye for luxury in material and form is evident in her designs as well as her way of living, alongside noting her lucky number 5 being reflected in the interiors. The historian displayed to the the audience a heavy catholic and French influences in her personal and salon spaces, and a platformed bed and Spanish Baroc style in her Monaco holiday home.
Peter explored the ways in which fashion icons and creatives decorate their home with luxurious, antique details. He drew connections between them, noting the charming nature of deers as a recurring theme, alongside oriental influences and earthen tones.
Dr Peter McNiel hosts an array of talks surrounding the history of fashion, including the evolving nature of male fashion, the queer influence of interior design and decoration, Jewish fashion stories and more.
The Johnston Collection is a museum, gifted by art dealer and property developer Sir William Robert Johnston to the people of Victoria. In his lifetime, he curated a collection of English Georgian, Regency, and Louis XV fine and decorative arts, and objet d’art, which can be experienced in a domestic setting as part of a guided tour.
The Fabulous Designers of Glam Up Runway
The Royal Exhibition Building was awash in red light at the Glam Up Runway, with anticipation high to see the artistry of Australia’s leading bridal and eveningwear brands…
26 March 2024 | Words by Grace Biber
Glam Up Runway supported by Network 10 & QMS
The Royal Exhibition Building was awash in red light at the Glam Up Runway, with anticipation high to see the artistry of Australia’s leading bridal and eveningwear brands. The runway began with a piano ballad and a large screen showing a fizzling static box television, as if to show a portal into another time.
PAOLO SEBASTIAN stayed true to their bridal roots with the shapes and patterns of trains and sashes but showed their first pieces in all-black, perhaps paying homage to Melbourne fashion stereotypes. He closed with four white bridal looks that differed in drama, featuring wide puffy sleeves held above a trailing cape and voluminous ivory skirts that were held bunched above the ankles.
MARIAM SEDDIQ explored how fabric interacts with our bodies, showing skintight looks with bolts of fabric falling from the shoulders or hips. Uber-cool evening glam was represented by matte fabrics in all-black, each dress showing slight bits of skin while using cut-outs to add elements of sensuality. Following these were a group of regal white bridal dresses that defied the notion of what a sleeve is. Whether swooping behind the arms or gathering by the sides, the absence of colour was a reminder that it is the quality of the garment that is most important.
ALK BY LE’KAL BY ALIN LE’KAL contrasted dramatic silhouettes and capes with sparkly mini dresses inspired by bridal elements. A skirt of feathers and beaded ivory bodices characterised the minis, while tulle swept across the runway in bright pastels. Melbourne-black was spotted through the collection in mermaid dresses that poured into wide flares with Lady Julia Morris stealing the show in a tulle coat and close-fitting black dress. Outwear featured prominently, the collection closed with a large purple cape that floated across the runway.
ASIYAM used excess fabric belted around the waist or cinched at the shoulders to perform billowing silhouettes. One of Australia’s finest modest fashion labels, the collection comprised mostly of understated neutrals that were reminiscent of nature—even a fluorescent pink that could have been an orchid. Silken fabric rustled amongst the models walks, falling gently away from the body to provide both modesty and glamour. Paying homage to Islamic fashion of abayat and chadors while adding her own spin, Asiyam cemented modesty as a mainstay of Australian fashion.
CAPPELLAZZO COUTURE provided drama in juxtaposing black and whites, showing traditional bridal gowns with fitted bodices and pronounced waists and minidresses incorporating bedazzled fabric with a party-like edge. Each garment was comprised of multiple fabrics, the most noticeable being a structured organza to create sharp, defined shapes within sleeves or skirts. Both small and large bows speckled the collection, either grouped at the waist or tied under the chest.
JASON GRECH ignored Melbourne’s love for black-clad glamour and showed dresses in a cascading spectrum of light purple to burnt orange and an array of soft greens. While the bodies and tops were beautiful, Grech’s prowess as a designer shone through in his skirts. Whether it was a tulle dress swaying in the wind, or a leg extending from a high slit, the diversity of what comprises glamour was well represented. Playing with how different fabrics in a single dress create a visual feast, the collection was marked by its dedication to representing how femininity comes in different forms—with ginormous bows as well, of course.
PAUL MCCANN X JANE HILL BRIDAL defied the notion of a traditional bridal dress. Within the gowns, Indigenous designs appeared on the ruffles and hems, until being absorbed by the whole garment in a regale of ombre black and white. Captivating with sparkles of glitter and dotted sheer fabrics, McCann’s collaboration with Jane Hill bridal explored the delicate line between a wedding and evening gown, choosing both and neither at the same time to forge a new identity.
As memorial and tribute to the late Count Shiva, the runway closed with a collection that paid homage to his famous love for capes and hats. Six dresses embodying elegance and vivacity swept down the runway in a touching showcase to the man who breathed so much life into the Festival.
Recreate our Makeup Looks
If you loved the runway outfits, then let's take a peek at a some of the beauty looks that we think are just as special. As we wrap up our 2024 Festival, we've put together our favourite Premium Runways makeup styles created…
26 March 2024 | Words by PayPal Melbourne Fashion Festival
If you loved the runway outfits, then let's take a peek at a some of the beauty looks that we think are just as special. As we wrap up our 2024 Festival, we've put together our favourite Premium Runways makeup styles created by Lancôme, our official beauty partner.
ROCK ERA
Punk rock is back, so don't be afraid to go all out. Juxtapose an edgy face with feminine outfit details, as seen on the Revelry Runway supported by ELLE.
SIMPLE & ELEGANT
A classic and chic look paired with a bold lip to complement your glamorous outfit, as seen on the Glam Up Runway supported by Network 10 & QMS.
STATEMENT EYE
Embrace your inner popstar and recreate an 80s-inspired vibe - keep on layering eyeshadow or blush for ultimate impact, as seen on the Emerging Mob in Fashion Runway x Fujistu.
UNCONVENTIONAL LIP
Futuristic look for the fashion of tomorrow - rock a metallic lip with not much else, so it does all the talking, as seen on the Block Party Runway x Visit Melbourne supported by Nova.
GET THE LOOK
Now you can re-create these trends straight off the runway with some of Lancôme's best beauty products, recommended by the team.
Lancôme Teint Idole Ultra Wear Care & Glow Foundation
Lancôme Teint Idole Ultra Wear Care & Glow Serum Concealer
Lancôme Teint Idole Ultra Wear Foundation
Advanced Génifique