PayPal Bursary Funds Digital Artists to Create Runway Screen Content
11 April 2025 | Words by PayPal Melbourne Fashion Festival
Meet the emerging Victorian digital artists who created our 2025 Premium Runway screen content, thanks to the PayPal Bursary.
Providing a dynamic backdrop that enhanced the presentation of designer collections, unique screen content was developed for each Premium Runway by these talented digital artists (who are all RMIT alumni), with the PayPal Bursary funding production, mentorship from industry pros and a major event platform to showcase their work.
The PayPal Bursary not only amplifies emerging creative voices but also elevates the Festival experience by integrating cutting-edge visuals into the shows. This initiative highlights PayPal's commitment to fostering creativity, diversity and innovation in the fashion industry.
Get to know the five screen digital artists below.
WITH THANKS TO PAYPAL
MINNIE PARK
@minniepark.studio
Minnie is an interaction and visual experience specialist with a background in digital media design from RMIT University. She creates dynamic, live-reactive visuals that respond to sound, music, and movement. As a performer, she blends live interaction with digital visuals, using voice input, light, and colour to craft engaging, tech-driven environments tailored to brands.
Minnie designed the screen content for Opening Night Runway and Glam Up Runway.
OPENING NIGHT RUNWAY
From Minnie's Original Meta Rose Project, dynamic visuals of abstract roses and patterns were tailored to complement each Opening Night Runway’s designer's style and colour palette.
GLAM UP RUNWAY
Modern interpretations of the flow of fabric and movement with a focus on textures and light as the foundation complemented the collections without overpowering them.
Snippet of Opening Night Runway Screen Content
Snippet of Glam Up Runway Screen Content
SEAN BARNES
@sean.t.barnes
Soon-to-be graduate from Swinburne University with a Bachelor’s Degree in Film and Television and recent graduate of RMIT University in Photography and Digital Imaging, Sean is a media production professional with a passion for telling stories through evocative images, with a hands-on style of filmmaking. Sean is practiced in creating meaningful images and building worlds on-screen, and is engaged and collaborative in approach.
Sean designed the screen content for National Graduate Showcase x Emporium Melbourne and F*** The Invisible Runway.
NATIONAL GRADUATE SHOWCASE X EMPORIUM MELBOURNE
A selection of rare and intriguing flowers that complement each designer collection, glitching them into abstract forms to create a more artistic, deconstructed aesthetic.
F*** THE INVISIBLE RUNWAY
An editorial-inspired montage to open the show, featuring key, striking videos and content to evoke a sense of strength and power, culminating in a finale created with a camera clicking effect to capture the style and empowerment of the models.
Snippet of F*** The Invisible Runway Screen Content
Snippet of National Graduate Showcase x Emporium Melbourne Screen Content
DUSKY HODGES
@duskyblueproductions
As a recent graduate from RMIT with an Associate Degree in Screen and Media Production, Dusky makes short films, documentaries and experimental videos. Her skill set includes glitching, digital collage, cyanotype and other processes.
Dusky designed the screen content for National Designer Award x David Jones and New Again Runway.
NATIONAL DESIGNER AWARD X DAVID JONES
Selected rare and intriguing flowers that complement each Designer collection, glitching them into abstract forms to create a more artistic, deconstructed aesthetic in favor of cooler, unexpected, and elevated vibe.
NEW AGAIN RUNWAY
The "lo-fi party girl" vibe is sexy and flirty, but with a focus on her friends and the party, inspired by music from Addison Rae, Billie Eilish, Madison Beer, and Yullola's 2023 album, with screen content featuring glitchy visuals overlaid with pastel lo-fi patterns.
Snippet of National Designer Award x David Jones Screen Content
Snippet of New Again Runway Screen Content
RINI PRADHAN
@designbyalias
A passionate and driven designer currently pursuing a Bachelor of Communication Design, Rini has expertise in branding, UX, 3D, and motion graphics. With experience across music, fashion, and events, she delivers creative solutions that capture the brand’s essence and engages diverse audiences through all her content.
Rini designed the screen content for Grand Showcase: Steven Khalil and Resort Glam Runway.
RESORT GLAM RUNWAY
Each designer transported you to a unique natural destination inspired by the aesthetic of their collection.
GRAND SHOWCASE: STEVEN KHALIL
Dreamy Parisian scenes opened the runway, complementing the modern interpretation of the Melbourne Symphony Orchestra, while dramatic runway lighting and a live feed concluded the show, creating a fast-paced contrast to traditional couture presentations.
Snippet of Grand Showcase: Steven Khalil Screen Content
Snippet of Resort Glam Runway Screen Content
GULLIVER TAYLOR
@gulliv.er
Gulliver is an emerging digital practitioner whose passion for narrative, collaboration, and connectivity drives an exploration of innovative mediums. Specialising in 3D modelling, virtual environments, and multisensory installations, Gulliver crafts compelling, immersive experiences and seeks opportunities to expand his skill set and creative horizons.
Gulliver designed the screen content for Block Party Runway x Melbourne. Every Bit Different and Menswear Edit Runway.
MENSWEAR EDIT RUNWAY
This content drew inspiration from the raw, gritty feel of the Rage TV show intro, blending a Britpop 90s aesthetic performed by Radio Free Alice with grainy, archival footage in black and white, and dynamic video mix-inspired transitions to create an energetic, nostalgic vibe.
BLOCK PARTY RUNWAY X MELBOURNE. EVERY BIT DIFFERENT
The dystopian landscapes of Blade Runner meets an electrifying energy of a futuristic rave with the bold, unapologetic spirit of punk rock. A fashion runway experience that embodies the dark, gritty, and unapologetic essence of a cyberpunk metropolis. The finale content was synced to the beat of KSMBA, generating unique, one-off video content, based on the rhythm and sound.
Snippet of Block Party Runway x Melbourne. Every Bit Different Screen Content
Snippet of Menswear Edit Runway Screen Content