Our Free-to-Attend Destination: Fashion Forecourt Supported by City of Melbourne

28 March 2025 | Words by PayPal Melbourne Fashion Festival

Set against the historic backdrop of the Royal Exhibition Building, our official Home of the Festival, the Fashion Forecourt supported by the City of Melbourne, returned as our vibrant outdoor hub of style, entertainment, and fun.

Each year, the Fashion Forecourt becomes the beating heart of the Festival, a buzzing playground packed with interactive activations, stylish drinks, gourmet bites and live DJs for all to enjoy. From 3 – 8 March 2025, during our Premium Runway week, the Forecourt was open for fashion lovers to soak up street style, sip something sparkling, and enjoy the whole Festival experience, both pre- and post-runway.

With sun-soaked days and funky beats in the air, attendees indulged in everything from drinks by Woodfood Reserve, Pommery Champagne, Red Hill Estate and Sanpelleringo to delicious food offerings and interactive experiences. Brand activations including Westfield Doncaster, Lancôme, Luxury Escapes, Porsche Centre Melbourne, L'Oréal Professionnel, Charlie's Fine Food Co brought the energy all night long.

Whether you came for the people-watching, the chance to be papped, or to sit with a cold beverage in hand, the Fashion Forecourt supported by City of Melbourne was the place to be.