Amy Lawrance Crowned Winner of National Designer Award x David Jones

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5 March 2025 | Words by PayPal Melbourne Fashion Festival

On Tuesday 4 March, Amy Lawrance was announced winner of the 29th National Designer Award x David Jones, supported by Australia Post, live on our Premium Runway. 

For the first time in the Festival’s history, the award was presented during the Premium Runway Series at the Royal Exhibition Building, with 1,500 ticket holders witnessing the future of fashion being crowned.

All the finalists included Alix Higgins, All is a Gentle Spring, Amy Lawrance, Boteh, Christopher Hrysanidis, Hyph-n, Jude, Liandra, Lovaan Studios, Madre Natura.

The National Designer Award x David Jones acts as a platform for emerging fashion talent in their first eight years of business to take their brand to the next level through opportunities for critical exposure, networking and growth.

Saskia Baur-Schmid of Hyph-n was awarded the Honourable Mention for Sustainability and Anna Pipkorn of Lovaan took out the People’s Choice Award, voted on by the general public.

See winner of the 2025 National Designer Award Amy Lawrance’s work on her website and Instagram.

AMY LAWRANCE

SASKIA BAUR-SCHMID OF HYPH-N

ANNA PIPKORN OF LOVAAN

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