PayPal Melbourne Fashion Festival is Australia’s largest consumer fashion event, celebrating design, arts and ideas for everyone to enjoy. A not-for-profit organisation, we mirror and amplify all that is unique, edgy and wonderfully eclectic about Melbourne and Victorian fashion, while also amplifying broader Australian fashion talent on a local and global stage, to inspire consumers, support retail and connect our industry.​

Our world-class Premium Runways showcase Australia’s leading, most loved designers alongside exciting local and emerging designers, championing the 'see now, buy now’ model, which are all hosted in the iconic Melbourne Royal Exhibition Building and surrounds.

We also proudly provide comprehensive support for fashion industry pathways through our fashion education partnerships, and create a deep connection with a diverse and discerning audience through strong curated programming to appeal to younger and more experienced fashionistas alike.