Presenting… FASHION AS A SPECTATOR SPORT
Wednesday 8 October 2025 | Words by PayPal Melbourne Fashion Festival
We have more in common with Australia’s favourite pastime than you think. Fashion is a game of skill and flair and it will have you on the edge of your seat.
Introducing our 2026 Creative Campaign: FASHION AS A SPECTATOR SPORT.
Photography: Stephanie Cammarano
Styling: Kirsty Barros
Creative Direction: Bridget Herrick & Clare Molesworth
Hair: Xeneb Allen
Makeup: Christine Gaunt
Production: Tomboy
Retouching: Tom Tramonte
Models:
Lisa Rutledge / Primary Mgt
Latahlia Hickling / The Scouted
Mia / Everi-Body
Holly & Saskia / Chadwick Models
Abram & Adwaith / People Agency
The Festival returns 14 – 28 February 2026. Full 2026 programme and tickets coming soon – watch this space.
Talent (l-r): Mia wears Gary Bigeni t-shirt, Chris Ran Lin knit, Sabatucci tiered skirts, Sabatucci shoes / Abram wears Wah-Wah knit and shorts, Blair Archibald coat, Underground Sundae earring, Cuong Nguyen boots / Holly wears Gotham dress, Saigey knit top, Adidas shoes and socks, Oakley sunglasses, Dents gloves / Adwaith wears Cuong Nguyen blazer and vest, Viceta Wang fringe long vest, Chris Ran Lin shorts, Dinosaur Designs necklace, Melissa x Diesel shoes / Saskia wears Cakey Sportsman top and pants, Karlaidlaw shoes, Dinosaur Designs earrings
Abram wears Wah-Wah knit and shorts, Blair Archibald coat, Underground Sundae earring, Cuong Nguyen boots
Talent (l-r): Adwaith wears Chris Ran Lin top, Karla Špetić suit and sheer sarong, Syeda Qurat ul Ain patchwork sarong, Xanthe Ficarra necklaces, Melissa x Diesel shoes / Latahlia wears Cappellazzo dress, Fool cardigan, Xanthe Ficarra necklaces, Adidas shoes and socks / Mia wears Gary Bigeni t-shirt, Chris Ran Lin knit, Sabatucci tiered skirts, Sabatucci shoes / Holly wears Kourh t-shirt, Jarrod Reid skirt, Chelsea Farquhar hat, Dinosaur Designs necklace
Lisa wears Gary Bigeni layered suits, E Nolan shirt, Rose Chong ties, Verner belt, Dinosaur Designs earrings
Talent (l-r): Latahlia wears Pocket Money jersey, Gail Sorronda skirt / Saskia wears Karlaidlaw dress, Underground Sundae necklace and earrings / Lisa wears Viceta Wang dress, Perple long-sleeve top, Karlaidlaw shoes, Xanthe Ficarra necklace, Dinosaur Designs rings / Abram wears Mndatory base denim shirt, Christian Kimber layered blue denim shirt, Christian Kimber denim jacket, Marland Backus earrings, Syeda Qurat ul Ain cap / Adwaith wears Chris Ran Lin top, Karla Špetić suit, Xanthe Ficarra necklaces, model’s own shoes
Latahlia wears Cappellazzo dress, Xanthe Ficarra necklaces, Adidas shoes and socks
Adwaith wears Cuong Nguyen blazer and vest, Viceta Wang fringe long vest, Chris Ran Lin shorts, Dinosaur Designs necklace and rings, model’s own shoes
Saskia wears Cakey Sportsman top and pants, Fool coat, Dinosaur Designs earrings, Converse shoes
Talent (l-r): Holly wears Gotham dress, Saigey knit top / Saskia wears Karlaidlaw dress, Syeda Qurat ul Ain cap, Underground Sundae necklace and earrings / Latahlia wears Cappellazzo dress, Fool cardigan, Xanthe Ficarra necklaces, Adidas shoes / Abram wears Wah-Wah knit, Blair Archibald coat, Underground Sundae earring / Mia wears Karlaidlaw top, Marland Backus necklace / Adwaith wears Cuong Nguyen blazer and vest, Viceta Wang fringe long vest, Chris Ran Lin shorts, Dinosaur Designs necklace and rings / Lisa wears Lucinda Babi jacket, Karla Špetić top and skirt, Underground Sundae necklace
Mia wears Gary Bigeni top, Fool pleat wrap skirt, Lucinda Babi bustle skirt, Marland Backus necklace, Matea Gluščević shoes
Holly wears Gotham dress, Saigey knit top, Lana Wilkinson shoes