THE BAD APPLES RUNWAY
THURSDAY 19 FEBRUARY
7:00PM
INDEPENDENT RUNWAYS
Bad Apples Runway is a showcase for designers who do not fit the mold. Where the Festival’s Graduate Showcase celebrates polished student collections, Bad Apples Runway flips the script and spotlights the dropouts, the career switchers, and the self-taught makers whose work is forged outside the classroom.
Raw, unfiltered, and born from lived experience, these collections challenge the industry’s narrow definitions of talent and legitimacy. By giving a platform to outsiders, Bad Apples Runway offers a diverse and rebellious vision of fashion in Melbourne.
This year’s show features nine independent labels shaping the city’s creative underground: Attune Clothing by Amelia Crowe, Eager Glory by Rad Valance, Ataraxia by G Sheridan, JellyOriginals by Neo Thornton and Reid Higgins, Gud Luck Jewellery by Tara, Faeble by Layla, ALICESTFU by Alice, MILO by Michelle Loraine and Oletta by Lettie Woodman.
Waxy Apples Vintage, 1/394 Glen Huntly Rd, Elsternwick VIC
Tickets: Concession $15 / General entry $20 / Premium entry $30
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All-ages event
Serving alcohol (available to purchase)
Loud audio or music -
Quiet space available on premises
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Lucia Fisher and Daniel Sedigh lead the creative and production direction of the show, bringing together their shared commitment to independent fashion, community collaboration, and accessible creative opportunities.
Lucia Fisher is an entrepreneur, creative professional, and media student with extensive experience in fashion events and small-business development. She is the founder of Waxy Apples Vintage, a retail and studio space that evolved from an online store into a full-time creative hub in 2024.
Through Waxy Apples, Lucia supports local designers and makers by offering a shared workspace, photo studio, and retail platform to stock their collections. Her hands-on experience spans marketing, social media strategy, creative direction, and event production, where she has developed campaigns and partnerships with emerging brands and participated in modelling and styling projects, including fashion festival events in Melbourne throughout 2023-2025.
Daniel Seidgh is a Melbourne-based Creative Director and Runway Producer focused on creating impactful and memorable runway experiences. Since 2022, he has independently produced a series of successful multi-brand runway shows. Daniel Sedigh is a Melbourne-based Creative Director and multi-disciplinary Runway Producer who specialises in building impactful and memorable runway experiences. Since 2022, he has independently produced a series of successful multi-brand runway shows across Melbourne. Bad Apples Runway marks his long-awaited debut on the Fashion Week Independent Calendar, bringing his vision and production style to a wider audience.
Together, Lucia and Daniel bring you Nine of Melbourne’s most exciting independent fashion labels: MILO by Michelle Loraine , JellyOriginals by Neo Thornton and Reid Higgins Attune Clothing by Amelia Crowe, Eager Glory by Rad Valance, Ataraxia by G Sheridan, , Gud Luck Jewelry by Tara, Faeble by Layla, ALICESTFU by Alice and Oletta by Lettie Woodman. -