ZERO - SUM GAME BY ALEX ENTICKNAP
Alex Enticknap
Alex’s design practice fuses craft, technology, and sustainability to create meticulously crafted fashion pieces. Each creation, whether a garment or accessory, embodies a clear, purposeful design that is centered on delineating design principles to encourage new ways of thinking through design.
Alex adopts a practice that merges traditional craftsmanship with AI and technology through textile manipulation in combination with AI-generated patterns, drapes and digital prints. Alex is committed to reducing his ecological footprint through zero waste methods of making and leveraging 3D design software to prototype design virtually.
Zero - Sum Game
Zero - Sum Game is a collection exploring the use of creative artificial intelligence for fashion purposes. A question of AI and its purpose - what happens to clothing and the body when warped by generative algorithms? How can AI be used to create new outcomes without recycling the old?
This project is to be seen as a representation of a more socially sustainable method of engaging with AI on a practical level.
The aesthetic is warped, stretched, crushed and compressed. The choice to use stripe and stretch fabrics serves to link the distorted immateriality of AI to the materiality of fashion and clothing.
