DENTRO DIRECTED BY CAMILA FREIHA
DENTRO DIRECTED BY CAMILA FREIHA
The Dentro film series, comprising five distinct chapters, serves as the inaugural video campaign for the accessories brand. These chapters are a creative exploration of Dentro bags, drawing metaphorical connections to different aspects of the human body. Shot across two unique locations - the leather goods factory in Verona and a Parisian studio - the series seeks to establish Dentro as a luxury brand renowned for its exceptional craftsmanship and elevated status.
The series unveils the artisanal labor on the exterior,the threads,the handles,the foam and the zipper while the polished facade remains hidden within, resulting in a captivating portrayal of craftsmanship. Every part is inverted, every element becomes an aesthetic focal point, offering a documentary-style journey into the world of Dentro's unique creations.