FASHION WRITING MENTORSHIP
The Future of
Fashion Journalism
At the PayPal Melbourne Fashion Festival, we are dedicated to nurturing and supporting emerging talent in the field of fashion writing. Our Fashion Writing Mentorship program provides a concrete pathway for aspiring fashion writers and students to gain real-world industry experience while making invaluable connections within the fashion journalism landscape.
Mentees in our program will be handpicked by a distinguished panel of australian journalists, granting four exceptional applicants the privilege of attending and covering Premium Runways, exclusive launches, and various festival events as official festival reporters. Their written work will find a home on the festival's own social media and digital platforms, reaching dedicated audiences and influential media outlets.
Leading up to the festival, each finalist will engage in a comprehensive fashion writing mentorship under the guidance of our esteemed judges. This mentorship is designed to facilitate the refinement of their writing skills and provide continuous feedback, ensuring they are well-prepared for the dynamic realm of fashion reporting.
The PayPal Melbourne Fashion Festival embraces a diverse spectrum of writing styles, inviting writers to submit a selection of short fashion-related writing samples for consideration. We are committed to celebrating and promoting the work of these emerging talents, providing a platform where fresh voices in fashion journalism can truly shine.
2024 Industry Judging Panel
Essential Information
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Finalists will be notified of their place in the top four on the 18 October and will be introduced to their assigned mentor via email in the days following.
The Mentorship will take place in the lead up to the Festival, consisting of four one-hour sessions (one per week) in the month of November. Each finalist will receive two writing assignments that detail the written pieces they will need to submit to the Festival as part of the program.
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Benefits for Finalists:
Finalist will be given access to a selection of 2024 PayPal Melbourne Fashion Festival events
Invitation to the official PayPal Melbourne Fashion Festival launch event
Extensive promotional integration of work across the Festival's own social media channels with a reach of 146,700 followers.
Editorial integration on Festival social media and digital platforms
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Applications will be reviewed in the following areas:
Unique perspective: Written work demonstrates a unique perspective
Understanding of fashion: and a comprehensive understanding of the fashion industry
Writing style: The applicant demonstrates a strong and distinctive writing style
Contribution potential: Writer shows potential to contribute to the future of fashion writing in Australia
Application requirements: The applicant has met all submission requirements detailed in this information pack.
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18 September 2023 – Entries open
6 October 2023 (5pm) – Entries close
9-16 October – Judging period
31 October 2023 – Announce winners
1-30 November 2023 – Mentorship Commences
23 February – 9 March – Festival Reporting Period
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If you have any questions related to the Fashion Writing Mentorship application process, please contact us at programming@mff.com.au.